{"title":"KOH-I-NOOR","description":"\u003cp\u003eKoh-I-Noor was founded in 1790 by Joseph Hardmuth of Austria. In 1802, the company patented the first pencil lead made from a combination of Kaolin\u003cspan\u003e \u003c\/span\u003eand graphite.\u003c\/p\u003e\n\u003cp\u003eIn 1848, Joseph's sons, Karl and Ludwig, took over the family business, and the production was relocated to the Bohemian\u003cspan\u003e \u003c\/span\u003ecity of Budweis, within the current Czech Republic. The products were given awards in many world exhibitions, including in 1855 in New York City, 1856, 1900 and 1925 in Paris, 1862 in London, 1882 in Vienna and 1905 in Milan.\u003c\/p\u003e\n\u003cp\u003eAt the 1889 World Fair in Paris, the Hardtmuths displayed their pencils rebranded as \"Koh-I-Noor Hardtmuth\". Each pencil was encased in a yellow\u003cspan\u003e \u003c\/span\u003ecedar wood barrel. The inspiration for the name was the Koh-I-Noor\u003cspan\u003e \u003c\/span\u003ediamond (Persian for \"Mountain of Light\"), part of the Crown Jewels\u003cspan\u003e \u003c\/span\u003eof the United Kingdom, named after the area of Kohinoor in India were the diamond originates from.\u003c\/p\u003e","products":[],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0751\/1218\/6176\/collections\/koh-i-noor_logo.svg?v=1780348118","url":"https:\/\/loxleyarts.com\/collections\/koh-i-noor.oembed","provider":"loxleyarts.co","version":"1.0","type":"link"}